Safari charm, crafted for a contemporary guest experience. Serengeti is built on a sense of scale. Wide skies, long grasses, and the quiet drama of the wild. We translated that atmosphere into a refined visual system where illustration carries the storytelling and geometry brings order. Layered textures and a considered palette echo the landscape at golden hour, creating a world that feels collectible and crafted. Across touchpoints, the identity stays calm and elevated, while still unmistakably alive with place.