Crafted in collaboration with Craftlink Distillery for South African musician and food personality J’Something, Jin Gin needed a brand identity and label system that could reflect its bold spirit and unique flavour profiles while allowing for visual variation across the growing range. The design solution celebrates the product name with unmissable vertical type and a confident simplicity that breaks convention in the gin market. Every edition features its own colour and icon, but the signature label structure and tightly honed layout hold the identity together. A sensory and sophisticated product brought to life with elegant confidence.