The Peermont Gin identity brings together the sophistication of high-end leisure with the handcrafted charm of small-batch spirits. Each variant, EXC, RLX and LUX, draws inspiration from a particular guest mood or moment: excitement, relaxation and luxury. The packaging design is detailed and opulent, with intricate typographic flourishes and metallic embossing that evoke the world of vintage luggage tags, monograms and old-world indulgence. Each gin bottle is paired with its own collector’s tube, colour-matched and embossed to create a striking shelf presence and an unmistakable sense of exclusivity. The design system balances uniformity and individuality, creating a visual rhythm across the range while giving each variant its own character. This collection was created to honour the guest experience, turning a complimentary gin into a lasting impression of elegance and intention.