Amman, Jordan
Amman’s identity is calm, considered, and rooted in place. Stone light, desert warmth, mineral blues and quiet detail come together in a visual world that feels distinctly Jordanian. We translated that atmosphere into a cohesive design language across guest touchpoints, brand moments and F&B, so everything reads as one refined experience.
The feel
In the hand, on the pillow
Door hangers, key card jackets, menus and welcome cards. The pieces a guest actually touches.
A friend for the youngest guests
A mascot character developed for the hotel's kids programme, carried through games, gifts and print.
Collateral
The feed, kept quiet
Social posts and icons that hold the same stone light and mineral blue as everything else.
Three restaurants, three worlds
Mezzeh, SIRR and Helios & Selene. Each with its own identity, menus and promo collateral, all unmistakably Amman.
Mezzeh
SIRR
Helios & Selene
And one food truck
Everything we made
Hotel Collateral
- DND doorhanger
- Housekeeping card
- MD welcome card
- Hotel services cards
- Elevator video presentation
- Back of house wall branding
- Key card jackets
- Laundry menu, tag and cards
- Safe instruction card
- Mini bar menu
- Kids mascot character development
Marketing Material
- Fact sheet
- Hotel & experience brochure
- Catering & MICE brochure
- Special events collateral
- Wedding brochure and folder
- Retail shopping guide
- Magazine advertisements
- Festive collateral
- Postcards
- The Spa promos and posters
- Social media posts
Food & Beverage
- Mezzeh restaurant identity
- SIRR Japanese lounge identity
- Helios & Selene identity
- In-room dining menus
- Restaurant promo collateral
- Hotel afternoon tea menu
- Takeaway boxes
- Food truck branding
